Born Big is an independent Australian toy business started by two recovering helicopter-parents with a plan to build life ready skills through play

Photo of boy making a tower out of spaghetti and marshmallows

We believe..

Kids are way more capable than grown ups give them credit for!

Is our culture of over-supervising kids contributing to the rise in anxiety and depression among children and young adults today?

When we remove risk, autonomy and free play from our kids, we also diminish their sense of confidence, inventiveness and curiosity.

Hello!

Born Big was cooked up by two Sydney mums, Susanna and Yolanda, over countless cups of tea (and the occasional cheeky wine). Their mission? To help kids—and their grown-ups—build confidence, resilience, and embrace a little mess along the way!

Susanna's background in organisational change taught her the value of bravery and adaptability. Yolanda, a designer, knows that creativity can make even the trickiest ideas simple and fun. Together, they’re on a mission to inspire like-minded parents,
spark joy, and bring life-ready skills to families through play and a splash of chaos!x